CLIENT STORIES

EYEWEAR FOR THE IRREVERENT AND SLIGHTLY JADED

 
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EYEWEAR FOR THE IRREVERENT AND SLIGHTLY JADED

Julie Allinson founded Eyebobs in 2001 when she had her “Eureka!” moment realizing (and extremely frustrated) that no reader eyewear existed between the $19.99 Foster Grants at Walgreens and the $500 Oliver Peoples at a professional optician.

JIM
D’AQUILA

We met Julie and her Eyebobs team in 2014. At that point in time, her financial metrics were off the charts. Her 5-year compound growth rate was in the high double digits, her revenue per employee was one of the highest we have ever seen and with extremely impressive EBITDA margins. She had done all of this without selling equity or borrowing any money.
 
 

JULIE
ALLINSON

I was proud of what I had accomplished, but I’m also the type of person that constantly pushes my organization forward. I despise the status quo. For 13 years, I felt I had what it took to reach the next level, but then I realized I was suffering from “founderism”.
 
 

ADEEL
AHMAD

In our very first meeting with Julie, she freely admitted that she thought the company needed not only the capital of an outside investor but also outside stewardship and a fresh CEO.
 

FINDING A NEW PARTNER WITH A CLEAR VISION FOR THE FUTURE

 
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JULIE
ALLINSON

I had no idea how involved and complicated finding a new partner would become. But, my initial instincts on Jim and Adeel were correct. Not only did they make it intelligible, they actually made the process fun. And, they really understood the importance of our brand message and the importance of our design. Jim and Adeel didn’t look at Eyebobs as a set of numbers. They also “got fashion and the importance of a strong brand voice."
 
 

JIM
D'AQUILA

Our challenge was to find a dynamic partner that would not only recapitalize the business, but also invest in growth. And, eyebobs had multiple growth strategies beyond its e-commerce and wholesale businesses.
 

JULIE
ALLINSON

Jim and Adeel ran a very discrete and disciplined process, but they did so with a tremendous amount of creativity and energy. The materials they put together on our company felt like our company and not some Wall Street template.
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IT WASN’T JUST “SHOW ME THE MONEY”

 
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ADEEL
AHMAD

Julie and her husband Paul were the only owners of the eyebobs business, but they were smart enough to know that all dollars are the same color of green. They spent a great deal of time assessing the chemistry of potential partners.
 
 

JULIE
ALLINSON

Jim and Adeel more than exceeded my initial valuation thoughts, and I had multiple offers all of which were compelling. But, money was not the only thing I was interested in. I was allowing my business to be adopted. I wanted it in the hands of great people.
 
 

Julie and Paul partnered with a leading private equity firm.  The Company has a new CEO and Eyebobs continues to pursue dynamic omni-channel growth based on its strong brand voice and its style-centric, premium quality eyewear.

 
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